ARCA Midwest Tour and i-gogs to Continue Partnership in 2014

i-gogs Takes it’s “Second Lap” with ARCA Midwest Tour

by Kari Shear-Carlson
Feb 12, 2014-i-gogs Sunglasses, the Midwest’s trusted brand in quality sunglasses and eyewear since 1982, is pleased to announce another year of affiliation with the ARCA Midwest Tour. i-gogs will continue in 2014 as a marketing partner and the exclusive eyewear brand of the ARCA Midwest Tour presented by SCAG Power Equipment and Lester Buildings.

2014 will mark the second year of involvement for i-gogs in the auto racing industry. Both i-gogs and ARCA are looking forward to building upon the relationship that was formed last season, as well as continuing to make the i-gogs product line known among ARCA Midwest Tour fans in hopes of improving their race viewing experience with quality eyewear.

“Partnering with the ARCA Midwest Tour is a great fit for the i-gogs brand on several levels. First, ARCA fans are also our customers. Next, ARCA fans are loyal to our retailers. Finally, all of us at i-gogs share a passion for outdoor events and activities,” said Dean Seaver, CEO of the i-gogs brand. “With so many connections to the ARCA fans we believe being a part of the 2014 ARCA Midwest Tour is a great fit for us.”

With so many connections to the ARCA fans we believe being a part of the 2014 ARCA Midwest Tour is a great fit for us.Dean Seaver
i-gogs offers a complete range of high-quality sunglasses, reading glasses and goggles for men, women and children. Created to meet the needs of people who are passionate about outdoor activities, i-gogs offers eyewear specifically designed for fishing, shooting sports, driving, off-roading, golf, and tennis. i-gogs Polarized sunglasses block 100% of UV light, which is important to eye health for all ages and makes race viewing more comfortable.

“We are very excited about continuing this partnership and couldn’t be happier to have them aboard again in 2014,” said Steve Einhaus, ARCA Midwest Tour Vice President. “The response from race fans was tremendous last year and we felt a new connection with a product that everyone will use. That was our goal, to build the awareness, so we will once again be focusing on the creation of fan interaction with their products so we can build that ever so important loyalty base. We will do everything we can to keep i-gogs a leader in the eyewear category for many years to come.”

i-gogs eyewear is available at retail stores throughout the upper Midwest. Retail partners include Kwik Trip, Holiday Station Stores, Mills Fleet Farm, Menards, Gander Mountain and others. To find i-gogs products at a retailer near you visit online at www.i-gogs.com or on Facebook at http://www.facebook.com/igogs.

i-gogs is the exclusive brand of the Seaver Company. Established in 1982 the Seaver Company is family owned and operated. The company’s offices are in LeSueur, MN a farming community south of Minneapolis/St Paul. The Seaver Company has grown from its earliest days to become a leading importer and distributor of eyewear serving over 3,000 stores across 24 states. The company continues in LeSueur in large part because of the great work ethic found in the community.

Be sure to follow the ARCA Midwest Tour on Facebook (midwesttour) and Twitter (@midwesttour).

To learn more about the Automobile Racing Club of America Midwest Tour, log on to arcamidwesttour.com. For questions call the ARCA Midwest Tour office at (262) 729-4111 or Tim Olson at (612) 327-5831 or Steve Einhaus (630) 212-6022 at or e-mail Tim Olson at tim@arcamidwesttour.comor Steve Einhaus at steve@arcamidwesttour.com.

The Automobile Racing Club of America (ARCA) is among the leading auto racing sanctioning bodies in the country. Founded in 1953 by John and Mildred Marcum, the organization administers more than 100 events each year in multiple racing series, including the ARCA Racing Series presented by Menards, the ARCA/CRA Super Series, the ARCA Truck Series and the ARCA Midwest Tour, plus weekly racing at Toledo and Flat Rock Speedways.

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